Research On The Space Constuction Of Xiamen Automobile Theme Parks From The Perspective Of Experience Economy

Automotive theme park is based on the rapid development of the automobile industry market derived from the theme of tourism products.It is in the initial stage of development in our country.With the development of the automobile industry and the improvement of people's demand for automobile use,the automobile industry has diversified development trend.It shows a strong potential for development.Under the experience economy,people's travel behavior and the change of tourism psychology put forward a new challenge to the construction of the automobile theme park.At present,there are few theoretical studies on the theme park of the automobile.It's domestic achievement is not ideal.In this paper,according to the characteristics of people's experience and behavior under the experience economy,it puts forward the experience requirement and construction principle of the space construction elemen ts of the automobile theme park.In this study,combined with the theory of tourism behavior psychology,economics,sociology and other related theories,it is to study the theory of experience economy.It analyzes the characteristics of experience groups,experience and behavior under the experience economy.Through the analysis of the relevant theories of the existing case and theme park of the automobile theme park,the concept and development model of the automobile theme park are defined.It summarizes the elements of the automotive theme park space,Including thematic planning in development level,space planning in site level,environmental construction in place level,as well as activities and facilities of the layout and design in use level.Based on the characteristics of the crowd type,experience psychology and experience behavior of the automobile theme park,the experience demand of the automobile theme park is analyzed.Combined with the experience of economic characteristics,the principle of the space construction of the automobile theme park is proposed,including the principle of characteristic development,the principle of people oriented,the principle of escaping from the reality and the principle of mutual participation.Based on the above research,this paper discusses the transformation conditions and experience requirements of Xiamen automobile theme park space.At the same time,it puts forward the strategy of Xiamen automobile theme park.Through the analysis of the background and conditions of Xiamen automobile theme park planning,it puts forward to the theme planning,space planning,place design and activity arrangement of experience demand according to the characteristics of automobile theme park experience under the experience economy,the types of guest group,experience psychology,experience perception and experience behavior.Based on the development of Xiamen automobile theme park,the goal and strategy of space construction are put forward.Xiamen automotive theme park space to create strategies include the following four aspects: the characteristics of the automobile theme image planning strategy,interactive automobile theme activity arrangement strategy,situation oriented automobile theme space planning strategy and the reality of the car theme place design strategy.