Study On Experience Design Of The Automotive Theme Park Project In Zhuyeshan,Wuhan

The automotive theme park gathers the sports, leisure and culture of automotive together, and combines the science, technology, art and modern industry. It gradually arouse people’s interest and concern, and help people to relieve stress. It is carrying the leisure, entertainment, tourism, exhibition and other functions of the city. It is the window for people to understand the history and the industrial development, to experience the life and the automobile products.This study tries to take the introduction of experience design as a research subject. First, summarizes the related concepts of the experience design in the automotive theme park’s project and the research status of foreign and domestic in the automotive theme park. Second, to explore the experience design in the automotive theme park:analyzing the connotation concept, summarizing the design features, concluding the automotive theme park’s project type, analyzing the influence factors, proposing the design principle. Finally, takeing Wuhan Zhuyeshan automotive theme park for example, it analyses the experience design in automotive theme park’s project.In our country, the rapid development of the automotive theme park will bring some problems. On the basis of theory, this study takes instance of design. Expect it to be able to guide practice, combine the new explorations with specific projects, bring the new perspective to our automotive theme park’s design.