The Packaging Design Of Hunan Local Dishes Products

Along with the prosperity of economy, Hunan local products stores th-rive.But they have failed to focus on enriching their inner-value and cultural heritage, plainly pursuing their business interests, thus tending to be lacking of personalities.Local specialties of Human cuisine are integrated, while their packages of no regional characteristics and identical appearances are reflected and redesigned by examining complementary relationships among Hunan cuisine culture; Hunan culture and Hunan cuisine. Efforts are primarily made to propagate Hunan cuisine culture, improve the practical situation that there is a loss of regional cultures on packages for local cuisine specialties and balance subtle relationships between economic benefits and cultural inheritance.Guided by "re-design" idea and proceeding from reinterpreting Hunan cuisine culture, the author breaks through traditionally habitual design thinking and extracts new visual elements from Hunan culture. Consumers’emotional needs are reexamined, while concise and interesting graphic information is utilized on packages to attract consumers’attention. Besides, consumers’ emotional identity is realized by humanized packages and a new style of cuisine is explored for a cozy kitchen to make the cooking easier. Practically design packages that are suitable for products and select packaging materials according to characteristics of different products. Comprehensively consider artistic beauty, reliability, security, practicability and production costs, etc of packages. Achieve a harmonious balance among economic benefits, construction of spiritual cultures, inheritance of regional cultures, modern aesthetics and consumers’psychological needs.