Local Products Packaging Design Of Hunan Langshan Mountain

Local product packaging design, a component part of packaging design, serves as a means to promote local specialty and to spread local culture.Since Langshan Mountain has successfully won the bid for the world heritage, the Danxia landscape (reddish sandstone) has become widely known to public, so has the local specialty. Now, requirement for food packaging needs gradually improving. This thesis therefore is to explore into, through the contrast color theory, the real Langshan local product design in practice together with an analysis of the current situation of market, and to discuss the application of chromatology theory in related to the packaging color design in the aspect of regional characteristics. The thesis aims to add colour to the unique regional culture characteristics of Langshan mountain through this study of local product design, creating an access to people who are wish to get closer to this new tourist resort and experience the beauty of Hunan.