Research On Packaging Design And Application Of Local Products In Jingzhou, Hunan Province From The Perspective Of Precision Poverty Alleviation

Under the guidance of Xi Jinping's thought of socialism with Chinese characteristics in the new era,China puts forward the development strategy and thought of "accurate poverty alleviation" in view of the phenomenon that the economic development of some regions lags behind.The idea of "accurate poverty alleviation" was pointed out for the first time in November 2013,when Xi Jinping went to Shibadong Village,Huayuan County,Xiangxi County,Hunan Province,and put forward "seeking truth from facts,adapting measures to local conditions,classifying guidance and accurate poverty alleviation".Jingzhou Miao Dong Autonomous County,Hunan Province,located in the southwest of Hunan Province,Huaihua City in the south,Hunan,Guizhou and Guangxi border areas,because of its many mountain roads,steep geographical position leads to lagging economic development,so it has become a relatively poor area in China..This paper,based on the perspective of precision poverty alleviation,combined with the industrial advantage of Jingzhou in Hunan,selected representative soil products,and made the packaging design with the food-based products as the starting point.The extraction of packaging design culture elements comes from several aspects,such as the analysis of elements such as food,building,clothing,pattern and so on,and the design elements with regional and national characteristics are extracted,and the connotation of the regional culture is shown in the packaging design,and the design purpose is basically achieved.To deal with the relationship between packaging design and cultural features can also avoid the problem of design homogenization,and extract the design elements with local cultural features and use the appropriate research party Methods,such as market investigation method,excellent case analysis method,brainstorming method and literature research method,combined with the technical route of packaging design to achieve the unity of theory and practice,so that the subject can basically solve the above problems.With the design of the aesthetic and e-commerce sales channels,the added value of the product is improved by the packaging design,and the economic benefit is produced.This will not only be beneficial to the promotion and sale of local local products,but also to show the local folk culture and to spread the regional culture of Hunan Jingzhou,and to makeIIIefforts to drive the development of the local economy,achieve the goal of poverty alleviation,and revitalize the local economy,so as to achieve the precise poverty alleviation.Based on the research of folk custom culture in Jingzhou of Hunan and the market research and analysis of its present situation,it is found that there are many kinds of local food products,the quality is good,the yield is large,but there are some defects in the packaging design.The packaging structure is simple and rough,The lack of brand consciousness,the cultural connotation of poverty,the design style is the same.The author selects the representative Tutor products_Jingzhou red bayberry,Jingzhou walnut and Jingzhou Chinese chestnut,and combines the folk folk custom culture elements of Hunan Jingzhou with the food packaging,and through the recombination innovation,the traditional culture and the modern design are combined,so as to build a brand image with the characteristics of the Jingzhou of Hunan,Improve the popularity of Jingzhou in Hunan,drive local industry to develop,and realize the accurate poverty reduction.