Marketing Strategy Research Of Electric Power Of Lanzhou Rural Corporation

The further deepening of reform of the electricity system, making the monopoly of the power industry gradually broken electricity market is gradually shifted from a seller’s market to a buyer’s market, the state-owned electricity companies in order to adapt to market changes must be quickly trained their marketing capabilities, to build their own market.Rural electricity market Grid Corporation of survival and development space in the electric power system reform, rural power enterprise due to its own particularity, not only responsible for the majority of rural customers continued to provide quality and reliable energy mission, but also shoulder the revitalization of the rural economy, an important mission to promote regional economic development in rural areas.Combing Power Marketing theoretical literature on the basis of rural power company in Lanzhou City as its object of study, in the diagnostic analysis of the current situation and problems of its power marketing based on the analysis of internal and external environment of the rural power company in Lanzhou City, maintain agricultural electricity the basis for sustainable development to further expand the number of region and industrial electricity customers. According to the the marketing4P theory, proposed improvements of Lanzhou City, rural electricity power marketing strategy:to enhance the quality of the electricity commodity;2. Implementation of scientific tariff policy;3. To expand electricity market space strategy;4. Strengthen the marketing team building; socially responsible marketing. Also raised specific safeguards:(1) strengthen enterprise management, improve the quality of enterprise; focus on market research and marketing planning;(3) Strengthen the construction of marketing information; training enterprise culture construction;5. Strengthen rural Electricity Regulatory services, establish the electricity regulatory service system in rural areas; building suitable for China’s rural electrification universal service mechanisms for cooperation between government and enterprises.The results of the study not only solved the problem of Lanzhou rural power company marketing awareness is not strong, clear positioning inappropriate ways and means, and the less developed areas of the power supply enterprise also has a certain significance.