Marketing Strategies On Implementing Ladder-type Power Price By Electric Power Corporation

As China’s economy continues to grow, the apparent increase income, the income gap and the gap between urban and rural areas have also been rapidly expanded. Residents of different income groups living on the electricity consumption also showed different needs. To be fair, and reasonable price to determine the level of residential electricity consumption, it requires countries to implement the residential electricity prices appropriate reforms. It is the only road to implement Ladder-type Power Price. On the one hand, the implementation of the price ladder, the residents will not only help to achieve the principles of fairness and justice, but also the socialist system pays close attention to low-income groups. It urges high-income class to save powerful, reduce energy waste, relieve the company’s power plants and power supply pressure. On the other hand, Electric Power Corporation analysis deeply the influence which implementing Ladder-type Power Price would generate in people life and power company itself, and formulate marketing Strategies. It not only helps residents fully to understand the related concepts and developing principles in ladder electricity price, eliminate their incorrect understanding of ladder electricity price, encourage residents to use it. It causes the power company to improve service consciousness and product quality, complete the service content, professional work process, advocate the concept of customer-focused. The aim is to enhance the competitiveness of enterprises and have the important meaning in prompting social economic development.This paper is based on power marketing related theories of learning, it includes the core concepts of marketing electricity, demand forecasting, the theory of the Ladder-type power price, combined strategy on power marketing. To a city, for example, according to the National Statistical Yearbook city in recent years to analyze the trend of growth of income and the income gap changes, the residents of different income groups in the survey demand, based on the analysis of the implementation of the price ladder, residents living and the impact of power supply enterprises. Second, analysis of existing management system or electricity problems in charging mode, mainly in the meter reading accounting, metering devices and charges reform their ways. Finally, according to the above impact analysis, the power supply enterprises to implement marketing strategies ladder residents. Includes a ladder promotional strategies, pricing strategies, different income groups of consumers differentiated marketing strategy for other alternative energy marketing strategy, service strategy and image of the power marketing strategy to get the community’s understanding and support.