TB Life Insurance Gansu Branch Counterservices To Enhance Research

With the rapid development of the insurance market, insurance company’s products gradually homogeneity, the insurance company’s competition has changed from products competition to service competition, customer experience is to win the core competitiveness of our customers, the key is to create the insurance service quality for customer testing, counter service is the insurance company and customers face to face communication window, the counter service personnel is to achieve an accurate grasp of customer intention, standard operating procedures, rapid, accurate and convenient for the business, customers, active service, has become the effective way of business development path. Therefore, competition in the insurance service is the company’s means, is also a part of insurance products in curing.Based on the TB life insurance Gansu branch counter service as the research object, based on the work practice and investigation, business process reengineering, service blueprint, customer experience, incentive theory as the guide, using the method of qualitative and quantitative analysis method of combining, to explore improving the related problems of TB life insurance Gansu branch counter services. First of all, to counter service current situation of TB life insurance Gansu branch as a starting point, comparing the present condition of counter service on the Lanzhou market in ten life insurance companies, and the TB life insurance Gansu branch clerks and customers implement onsite survey, points out that there are four aspects of the existing service mode, in the counter service configuration, service hall the incentive system and the supervision and evaluation of the problem. Secondly, starting from the customer experience and customer satisfaction, from the establishment of "take the customer as the center" service goals, to establish "experience, a cabinet" counter service mode and counter service improvement work mainly discusses TB life insurance Gansu branch counter service improvement direction. Finally, from the business process change, incentive mechanism, establish the evaluation system, perfect customer evaluation system, establish a customer the mechanism of supervision and evaluation on the implementation effect of proposed management measures. From the point of view of service team construction, hardware and software construction, appearance and internal construction, the research on TB life insurance Gansu branch teller, seek solutions and ways to control the problem, propose solutions to the problem, so as to improve the internal and external customer satisfaction. To further enhance the TB life insurance Gansu branch building of counter, improve customer satisfaction, to promote business development.The insurance company’s counter service is service window insurance company’s and customer face-to-face communication, is a concentrated expression of company image, promotion counter service is to improve the core competitiveness of insurance companies,. Therefore, the TB life insurance Gansu branch counter services to enhance research as a research topic and has profound practical significance and important.