Culture Research To Build The Image Of Chinese Traditional Medicine Corporate

Chinese medicine culture is not only Hua Xia Ancient heritage to China but also a hugelegacy to the whole world. It is the Spiritual pillar to the Chinese nation.Made the Chinesenation to prevent and cure diseases, improve the cohesion of the Chinese nation, unify theChinese nation, unify the China, played a very great role.But the great unity of the Chinese nation, the unity of China, produced a very greatrole.The reality today is dazzling aura of modern medicine science, Chinese medicine, publictrust is declining, more and more people are skeptical to the ability of Chinese medicine,Chinese medicine recourse are getting fewer and fewer choices when people get sick.Traditional Chinese Medicine in the past has occupide the pharmaceutical market in China forthousands of years, now facing a the extremely serious market competition, this Importantpart for the traditional culture will be disappear. In the case of loss of most of the market"territory", pharmaceutical companies are facing a serious crisis of survival.The reason why consumers chose Chinese medicine is that they trust the Chinesetraditional culture, Chinese medicine enterprises should realize traditional medicine cultureand medicine modernization in the perfect combination,so that enterprises in the fiercecompetition continue to develop and grow up, their pharmaceutical industries can bestronger.This article attempts to let the pharmaceutical companies to regain their own culturalconnotation via the Enterprise culture,establish a brilliant statues to getback confidencespromote out own delvelopment.Utilize our charm of culture to connect with each other,inorder to make the Chinese medicine enterprise more healthy,show their brilliant statues topublic,enhance their brand value,obtain the turst of the public.Chinese medicine theory is based on the profound Chinese culture with a greatphilosophical decency Carry forward the culture of Chinese medicine,to carry out culturalmarketing, wake up the awareness of the world for the Chinese Medicine through culturaltransmission.Spread the concept of body and nature unified as one,Spread the concept of bodyand mind unified as one this concept Contains wisdom and historical elements of Chinesemedicine culture itself is the entity of the corporate culture of the Chinese medicine, it is ahuge advantage in pharmaceutical companies-shaping. The unique method of the corporateimage of the Chinese medicine should be established roots based on the profound culture ofChinese medicine in China.Show the Chinese cultural heritage combined with the spirit andthe time.show to the public and would,then can be accepted and widespreaded by public.Itcan be the positive spiritual pillar of the basis for enterprises to develop the image of theconstruction. It can be the formation of the unique cultural connotation of Chinese medicineenterprises for the Chinese traditional medicine culture, summed up the unique culturalelements to guide consumers of cultural beliefs and values demand, to achieve the purpose ofthe profitability of pharmaceutical companies.The value of traditional medicine culture should be: able to establish a good corporateimage, enhance brand reputation, able to open up the market to guide the behavior ofcorporate marketing,cultivate teams of staff,improve staff quality.To establish a brilliant statues of Chinese medicine enterprises is not just on the enclosure but also within a truesoul.Let the unigue Chinese medicine culture represent the Chinese medicine enterprise toface the public.It is an important step in the construction of corporate identity of Chinesemedicine.In addition, pharmaceutical companies should go abroad and explore the internationalmarket.It is a necessary strategy point.Foreign consumers select our Chinese medicineproductions not only to select the products and services but also cultural tests.Therefore, whena growing number of rivals to enter the competition in Chinese exports,the enterprise notmanufacture differences to gain a competitive advantage in the product, price, channels,culture has provided us an alternative solution.