Study On The Development Strategy Of Traditional Chinese Medicine Industry In Hebei Province

Traditional Chinese Medicine (TCM) has a profound history and long-term clinical use, the basic theory of unique and abundant resources, and it was ancestors left a great treasure. TCM has made an indelible contribution to the Chinese nation's multiplication and health, and produced positive influence to the progress of world civilization. TCM industry has become domestic profitability strong industry, and become the new economic growth in pharmaceutical industry. Hebei province is the production area of Chinese medicinal materials; the research on development of TCM Industry has important practical significance for improve Hebei economic strength and increase farmers' income. At the same time, draw up the development strategy of TCM Industry on the characteristics of Hebei Province, provide basis for decision-making for relevant function management department to publish relevant policy.Firstly, this paper discusses the meaning of TCM and TCM industry, and the scope of the definition of TCM industry in order to make clear the research object and scope, based on a brief review of the theory of industrial organization and sustainable development theory. The paper analyzes the current situation about TCM planting industry; TCM processing industry, TCM circulation industry and TCM knowledge industry form the above aspects. This paper conducts a systematic and deep research into the TCM industry of internal and external development environment by adopting such methods as literature investigation, social investigation, positive analysis and normative analysis. We can draw a conclusion from analysis about the external development environment of TCM industry that opportunities and challenges have both emerged. In the external environment, with the global economic integration and deepening of Chinese opening up, on one hand, it has brought advanced technology, equipment and management idea for us. But at the same time, it also increases market competition, and make our Traditional Chinese Medicine enterprises facing the treat of "Western medicine". Furthermore, it caused the transformation about the development mode of TCM industry. As the human concept is changing step by step, TCM has become more and more popular to the people. TCM industry in our country is faced with the best opportunities for the internationalization. Meanwhile, we should pay more attention to the important effect of the government and the favorable effect of theoretic culture in TCM industry.In the internal development environment, Hebei province has the advantages of resources elements, domestic demand and the support of related industries. However, there are many problems in the development of Hebei TCM industry. The main restrictive factors are as follows: planting scale is small, resource sustainable utilization is terrible, product quality is unstable, innovation ability is poor, the marketing concept is weak and talent is lacked. So we must clear the advantages and disadvantages, seize the opportunity, transform the challenge into power, take more active measures, give full play to the advantages and potential of TCM, and promote industrial development.Finally, based on its own characteristics, established the development strategy of Hebei TCM industry. And we should strengthen technical support and product innovation, cultivate backbone enterprise and compound talents, improve the professional management level, create "JI" brand, and display the action of the trade association etc in order to guarantee the implementation of the strategy, which promote the healthy development of TCM industry in Hebei province.