Research In Lerentang Pharmaceutical Factory’s Enterprise Culture

Analyzed the growth process of the first500companies in developed countries,we may make a conclusion that there is a brand recognized by the market behind theseexcellent companies lucrative revenues and profits. The brand has been recognizedreflects the corporate identity of the corporate culture. Due to economic andproductive development, especially after joining the WTO, through the health carereform of the pharmaceutical industry, the competition is more intense, the existingcorporate cultures generally keep up with the pharmaceutical industry, exposing manyproblems. If these issues are not addressed, the industry in the new economic situationis difficult to achieve new breakthroughs and development. There is a little number ofthe research in pharmaceutical enterprise culture theory and the depth and width ofthese is not far enough.In this paper, on the basis of empirical research to Lerentang pharmaceuticalenterprise culture construction, for example, in-depth analysis the issues on corporateculture in the pharmaceutical industry. As a representative of the pharmaceuticalenterprise, the research conclusion will provide new ideas and profound thought. Theresearch within the pharmaceutical industry not only for their own situation, or evenfor the entire pharmaceutical industry in sustainable development is of strategicsignificance. Pharmaceutical companies should focus on corporate culture, so thatenterprises in the fierce competition continue to growth, so that our quest for thepharmaceutical industry is strong.Also, we have a research and analysis on the results and process about domesticand international corporate culture in pharmaceutical industry. Clarified the definitionand characteristics of culture, corporate culture, pharmaceutical corporate culture andChinese medicine pharmaceutical corporate and empirical analysis Lerentangpharmaceutical enterprise culture construction status quo. Under the guidance of thetheory of corporate culture, we made the questionnaire and in-depth analysis of theLerentang pharmaceutical enterprise culture construction process deficiencies andobstacles, we provide improved suggestions to Lerentang pharmaceutical enterpriseculture. Finally, based on this study, we proposed Lerentang pharmaceutical enterpriseculture construction and maintenance of safeguards mechanisms commissionmechanism. This study aimed to enrich the pharmaceutical corporate culture, and alsogive the suggestions for the process which in the building of enterprise culture ofChinese medicine industry. Also, we may provide the reference for the construction ofChinese medicine corporate culture.