Research On Mechanism Of Tourism Cooperation Within The Ecological Economic Zone Of The Poyang Lake

With the arrival of economic globalization and regional economic integration, the increasingly fierce competition in the tourism market, also shows a cooperation and win-win, split with lose situation, regional tourism cooperation become an inevitable choice of the development of domestic tourism.The construction of the Ecological Economic Zone of the Poyang Lake is a work in contemporary, grand projects will benefit future generations, the Poyang Lake area has attracted increasing attention since "the Planning of the Ecological Economic Zone of the Poyang Lake" was approved as the national strategic planning in2009. To achieve the development of regional tourism, we must strengthen regional joint, integrate and develop tourism resources, joint marketing of tourism products and build the whole image of this region; It’s more important to investigate the suitable mode for the development of the regional tourism cooperation, and build a cooperation mechanism to support the cooperation smoothly, healthy, sustainable development.This paper is divided into six parts, the first chapter is an introduction of writing background, significance and ideas; Chapter two is the basic theory of regional tourism cooperation, introducing three main support theory and their applications: division of labor geographic, industry cluster management and game theory. Chapter three introduces the Ecological Economic Zone of the Poyang Lake and its cooperation status; Chapter four is the main part of this article, analyzing the necessity and feasibility for the construction of the regional tourism cooperation mechanism in the Ecological Economic Zone of the Poyang Lake, the objectives and principles of cooperation mechanism, regional tourism "G-M-I-E" model of cooperation, and its content system; the fifth chapter mainly discusses the effective safeguards of the regional tourism cooperation mechanism in the Poyang Lake Ecological Economic Zone; Chapter six is the conclusion, summarizes the thesis, the presence of shortcomings, and prospect.