Study On The Coordination Mechanism Of Tourism Service Supply Chain In Poyang Lake Eco Economic Zone Based On Dynamic Game Theory

Tourism service supply chain is a kind of business way or mode of the development of global tourism industry, regional tourism service supply chain can improve the competitiveness of the tourism industry, improve the overall image of tourism development in the region, as a way to ensure that the tourism industry is a healthy and perfect way to improve the state of the rapid development. Jiangxi Province, even though it has a rich tourism resources, but its tourism development is relatively backward state, and the Poyang Lake eco economic zone, including the 9 cities in Jiangxi Province, the tourism resources in Poyang Lake Province, the tourism industry in the development of the province’s tourism industry has important significance and development prospects. Based on the above background, this paper analyzes the domestic and foreign research status of tourism development, and then analyzes the problems existing in the development process of the tourism industry in Poyang Lake eco economic zone, and analyzes the existing problems in the tourism service supply chain in Poyang Lake eco economic zone, and then puts forward the design scheme and solution.This paper first discusses the theory and concept of tourism service supply chain, and then analysis the problem of tourism development n Ecological Economic Zone of the Poyang Lake.First, it establish the tourism service supply chain in Ecological Economic Zone of the Poyang Lake, secondly analysis the issue which is about on tourism development of the tourism service supply chain in the ecological economic zone of Poyang Lake, such as between each node internal development is not balanced, the node of interest disparity is too large. Finally, design side payment incentive mechanism, and design coordination mechanism of service supply chain of tourism interests in dynamic game equilibrium model of Stackelberg sequence.