| Domestic and foreign high-tech industry and regional economic development alot of practice indicate, high-tech enterprises with the strong creative impulses andprofessional technology, not only for the incubation of burgeoning industry, activatethe regional economy provided important basis, as the development of high-techindustry and the establishment of a national innovation system and the main body of,and to promote industrial upgrading enhancing comprehensive economycompetitiveness, the fundamental strength. Therefore, all the countries in the world,including the United States, Japan, Germany and other developed countries, thedevelopment of high-tech small and medium-sized enterprises as a national scienceand technology policy or high and new technology industry development policyserious content, to create social, economic, financial and technical aspects of thefavorable conditions and foundation, accelerate small and medium sized high techenterprises ’ growth and development. However, as the new entrepreneurial high-techsmall business, real science and technology limited company, in the fierce marketcompetition in talent showing itself, it is not an easy task. So make the scientificbusiness strategy, in order to provide a scientific basis for the healthy development ofthe enterprises.From the business strategy involves two dimensions: Entrepreneurship andstrategy. These two aspects respectively formed independent research field. But thebusiness management and strategic management are closely linked. Nineteen eighties,entrepreneurship as a complete academic study, most of its research from the field ofStrategic Management Branch out. Therefore, in most cases can use strategicmanagement theory to enterprise management research.Traditional strategic management based on competition basic elements. Mainlybecause it is relatively in economy transition period develops. But tohigh-tech-oriented start-up period medium and small businesses, want in the fierce competition in the survival and development is very difficult, the traditional strategicmanagement of the basic research methods are not applicable. Therefore, must tohigh-tech-oriented small and medium-sized science and technology to develop newstart-up phase of the strategy, adopt new way to face the complex survivalenvironment. The SWOT analysis method can help enterprises to find their ownenterprises advantages and disadvantages, avoidance and other companies for thehomogeneous competition, found the suitable enterprise development direction.Suitable for high-tech small and medium enterprises unique business environment,for the high-tech enterprises to create no competing market space, get rid ofdisorderly competition. Therefore, you can use the SWOT analysis method isintroduced into the small and medium-sized enterprises newly established period ofstrategic development, as a high-tech as the main body of the medium and small newenterprises to develop new start-up strategy.Entrepreneurial strategy also must first bind the Swiss technology company’sexternal environment. The analysis of external environment including economicfactors: social, cultural, demographic, environmental factors: policy direction,industry trends, including the legal factor and the development factor. In our country,now with the rapid development of science and technology and the extensiveapplication of information technology, the small and medium-sized enterprises as anew technology and new product innovation is increasingly embodied. At present ourcountry is to increase the support of high-tech enterprises, with independentintellectual property rights of technology achievements into products seriouslyparticularly." Support with new technology, new product innovation of high-techenterprises ", already in the country occupy an important place in the12th Five-Yearplan. In the national policy stimulus, in recent years our country’s small andmedium-sized enterprises of science and technology development. According toincomplete statistics, only Liaoning Province in20102of thousands of small andmedium-sized science and technology enterprises registered. However, China’s smalland medium-sized high-tech enterprises although the development potential is huge,but there exist huge problems, especially in the fierce competition, lack of funds toexpand market share, and other disadvantages of time perplexing the development of small and medium-sized enterprises. Need to find a new venture strategy to realizelow cost, high efficiency of enterprise expansion.With SWOT analysis method based on the enterprise’s own characteristics. Tostart at the beginning of the emerging high-tech companies, because of the companyscale and brand awareness and other restrictions, the main competition elementswhich make it difficult for enterprises to gain competitive advantage. We applySWOT analyze method can clearly see Swiss technology such high-tech companies ’advantage, inferior position, opportunity factors and threat factors ’. This allows us toeasily make Swiss technology company’s business strategy, the enterprise strategymust be focused, clear theme, give full play to the Swiss technology advantageelement, avoid itself inferior elements, and the need for realisticThis paper takes a high and new technology industry start-up company-Ruitechnology as a platform, first from the Swiss Technology entrepreneurialenvironment, analysis according to the science and technology small andmedium-sized enterprises unique characteristics such as high risk, high investment.Then it discusses the Swiss science and technology at the beginning of the start-up,existing in the course of operation of quality, cost, yield, labor productivity and otheraspects of enterprise management. Combined with the method of theory analysis,formulate scientific and effective business strategy and this strategy can good growthbusiness model. Finally from the security of personnel, team building, corecompetitiveness, marketing channel and so on in company strategy to theimplementation of the measures. |
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