Research On Changes Of Environmental Elements Regarding Of Strategy Of TNCs In Yangzi River Delta Area In China

Since the 90's, the Transnational Corporation(TNCs)'s investment has strided through the probation period in China. TNCs starts the systematized investment cosmically and massively to China, and our country will integrate in its global strategy, formulates long-term strategy which will invest in China. Under this kind of special background, research on TNCs in the Chinese subsidiary company growth and the developmental strategy will be helpful to the dialysis TNCs global strategy and the subsidiary company strategy type and the evolution. TNCs which comes from different countries and locates different industries has different strategic targets, but one point is same, its gestation, formulation, implementation, appraisal and so on are all in a certain environment. Under the open and free competition market environment, enterprises may be the environment receiver in a greater degree. The single enterprise's reaction in the suitable time is miniscule. Therefore, when the strategy environment elements changes, the foundation of the TNCs's strategy can be impacted, and this kind of profound influence will be the establishment in future, and will be through TNCs's subjective cognition to the strategic environment. Firstly, TNCs must know the strategy influencing essential factor, when it formulate strategy, which just is the essence of the strategy management. Therefore, environmental elements regarding of strategy of TNCs is a cognition of correlation concept, rather than correlating with the evolution of the Chinese strategic environment. This causes TNCs's study into strategic environment cognition to be the key.The paper is basic on Research On Elements Regarding Of Strategy Of TNCs In China which carries on in 1998-1999, from a long-range point of view of the tracing investigation of elements regarding of strategy of TNCs In China, with real data description of Transnational Corporation essential strategy factor cognition change, thus promulgates the intrinsic relations which exists in between Chinese strategy reforming and the investment environment change. This paper has the high theory value and the strong practical significance both to TNCs strategy management practice and the Chinese economy long-term development.