Research On Developmental Strategy Of Chenggong Huaihai Engine Corporation

Developmental strategy of corporation can point out the direction,object and track of corporations. The importance and validity is becoming more obvious than any former period. With Shanxi Chenggong Huaihai Engine Co.,Ltd as a object, this article adopts the theories of strategic administration to research a new developmental strategy of corporation.Based on available documents and historical data, this research combines normative analysis and demonstration analysis. This article adopts Porter's industry analysis theory and blue ocean strategy to analyze the competition of engine industry. So it concludes the competition characteristics of engine industry and defines the market position of corporation. This article makes use of the studies as the origination of strategy formulation. It also analyzes the circumstance of corporation and adopts SWOT analysis to confirm the basis of strategy formulation.Based on industry analysis and developmental circumstance analysis, this article brings forward a new developmental strategy of Chenggong Huaihai engine corporation. The developmental strategy includes corporation strategy,operation strategy and function strategy.