Dy Water Strategy Formulation And Implementation Of Research

In the New century, our economic society further develops, and is carrying out the science development view comprehensively, with the goals of resource conservation, the environment friendly, and the coordinated continually development. In order to construct harmonious society, integrate the city and countryside, and build the beautiful city and the nice homeland, the environmental protecting and the pollution governing play a central role in this great project. The environmental protection industry faces with the unprecedented development opportunity.However, the sewage treatment, as the most important one of environmental protection industry, starts late in our country, and the efficiency of sewage treatment is somewhat low. The country supports the sewage treatment industry development vigorously; it will bring significant development opportunity to the sewage treatment industry. Facing the opportunity, the domestic and foreign capitals, the strength enterprise and the industrial giant enter the China sewage treatment market in abundance, through ways of sole ownership, joint capital, cooperation, purchase, annexation, reorganization,etc. Under this condition, the small sewage treatment enterprises face with the huge challenge. With the opportunity and the challenge appearing together, the stern reality for weaker enterprise is obvious, and it is wondering what and how weaker small and medium-sized enterprise should do.This article takes the case research of small privately operated sewage treatment enterprise - DY Corporation as an example, implicating strategy of management, the basic theories of industrial competition and the enterprise resources , unifying the survey of the sewage treatment market and the expert's consultation, adopting method which unify the qualitative analysis and the quantitative analysis. The aim of this article is to search and analyze the DY Corporation's growth strategy to refer for DY Corporation in the filed of constructing competitive advantage, the ability of fully using its resources and potential, grasping the opportunity and facing the challenge.There are six chapters in this article .The first chapter is the introduction to briefly introduce the environmental protection, the sewage treatment and the DY Corporation's basic situation, and to clear about the object of study, the goal and the significance; the second chapter carries on the analysis of the DY Corporation external environment, applying appraisal matrix (EFE) of exterior factor to carry on the appraisal; the third chapter carries on the analysis of the DY Corporation interior resources and ability, applying appraisal matrix (IFE) of internal factor to appraisal; The fourth chapter is about DY Corporation's strategy choice to apply strategy management basic tools and methods(for example: The BCG matrix, the SWOT method, the QSPM matrix)through which choose the DY Corporation strategy plan; the fifth chapter searches and analyzes the DY strategy implementation methods; the sixth chapter is about the experience and the suggestions.Through the DY Corporation strategy analysis, DY Corporation should take the combing resources, the cooperation development as the guidance; excavate coordination effect of resources essential factors. DY Corporation should ,in the service aspect, take the sewage treatment project operation management and the correlation technical service as the core business, establish the necessary support service with steady steps, and development investment service; in the competition aspect, adopt the variation centralized strategy; in the market aspect, take small and medium-sized town and cities and key small cities whose competition is relative weak , but economical development is relatively good as the main segmentation goal market, achieving the goals of enhancing the project successful ratio, expanding the market shares.Finally, we proposed several suggestions as to refer by the DY Corporation's market realistic situation.