Research On Competition Tactic And Strategy Of HAIER TV

China TV market has grown to a mature level after intense price competition for already one decade. There are only several main producer remain now after the process of Brand-Centralizing and Mergers & AcquisitionsBy the global extending of the Flat Panel TV as a new display solution. Tube TVs are being expelled out of market day after day. And in this great evolution, Chinese producers have been pushed to the bottom of this Industry-Chain because of the Core-Technology absence and have to face the crisis of Surviving & Development.By the Unification process of Global business. China TV producers going to compete with foreign brands and meet the predicament on both technique and finance. As a prominent national TV producer, Haier is facing the market challenges and choosing his strategy.In this article, author analyzed the trend of this industry, competition strategies of the main players and strongpoint & weakness of Haier. Get conclusion that TV products will be thinner/lighter/bigger on design and 3C on function in the future. Analyze the strategy programming & tactic execution of main TV producers to find which point can be learnt by HAIER. Gave expression through using FIVE-FORCES MODEL on Haier`s own way which can be concluded in: Concentrate on differentiation strategy, Combine with qualified suppliers and dealers for competence, Satisfy the demands of global customer with speed and quality, lift HAIER`s competence though innovation on product,R&D,manufacture,marketing and service. Advance Haier to a famous international supplier of TV products and Display solutions. Becomes a pioneer on global management of china TV brands. Keep exploring on the way of CHINA TV industry `s evolution.