Town Supermarket Logistics Service Mode Of Operation Research Based On O2O

With the development of science and technology,the rapid development of e-commerce industry has become hot industry,a variety of new business models have emerged.Among them,the emergence and development of O2 O e-commerce model is the most interesting,the model of consumer online shopping and offline become more and more common in daily life.Although the O2 O electronic commerce is developing like a raging fire and many platforms have been founded,the small supermarkets stills have many problems because of its limited resources.For example,network information process has not developed rapidly,and many problems exist in delayed demand information,logistics distribution is poor,even if the existing information already,also showed the "island" trend,namely the fragmentation of information service mode,backward,lead to high labor costs,can not solve the actual problems,it is difficult to meet the market demand and self development needs.The research object is the town supermarket supermarket of H,investigating the development status of the O2 O mode,and studing the main existing logistics operation mode of logistics service consciousness,the importance of logistics services,lack of awareness of the logistics service information system is relatively backward,the logistics information service function etc.the problem.In this paper,according to the relevant theoretical research,closely combining H supermarket reality,in the background of O2 O model,put forward the mode of logistics service operation of town supermarket.