Research On Marketing Strategy Of SG Supermarket

With the rapid development of China's economy,the retail industry,as an emerging service industry,is slowly exerting its huge potential.In the retail industry,the scale of physical chain supermarkets has expanded dramatically and the number has gradually increased.The market competition situation has become increasingly severe.At the same time,with the increasing internationalization and network ization process,many foreign supermarkets have continuously settled in cities,and online supermarkets have also emerged as a new force.The physical chain supermarkets in China are facing huge challenges to seek further development.In the face of strong competitors and industry changes,physical chain supermarkets must keep pace with the times,constantly adapt to the needs of the market to make changes,combine their own advantages,dare to innovate,and adjust marketing strategies in a timely manner.Only in this way can we ensure that this is the case.In the fierce industry environment,competition gains advantages and even seeks to develop in the long run.This article is based on the basic theories of retail marketing and management,taking the current SG supermarket marketing as its research object,and at the same time,the current research and development background,meaning,ideas and research in related research fields of China's retail marketing.Conduct in-depth discussions on the status quo;field interviews and internal information found in the retail supermarket database,analyze the key and difficult issues that may occur in the retail marketing strategy management of the SG supermarket from the aspects of product prices,personnel,and channels;from The macro environment and micro environment of the company point out some advantages,disadvantages,and potential opportunities and challenges in marketing,and scientifically analyzes the segmentation of the market to determine its consumer groups;from Products,prices,promotions,channels,services,etc.set up effective and immediate retail marketing management strategies tailored to the company.The innovation of this article is that in the study of the marketing strategy of SG supermarkets,the impact of the Internet and big data on the operation of traditional supermarkets is analyzed,which not only has guiding significance for small and medium-sized supermarket chains such as SG supermarkets that have developed locally It is also expected to provide reference and reference in improving marketing strategies inother industries.