Development Strategy Research Of Chengdu Qingyang Distric Cultural Tourism Product:Based On The Tourists Preference

Today, people’s life style and their psychological demand are changing continuously, that it rapidly promoted the development of tourism industry, and it also promoted the diversity and specialty of the tourim products, the development of cultural tourism products is particularly noteworthy. Chengdu as the birthplace of the ancient shu civilization, it has many specialty cultural tourism resouces, Qingyang distric as the central region of Chengdu own a long history, All sorts of historic interests almost carrying more than half of the history and culture of Chengdu tourism resources, this led Qingyang District as the cultural function division of Chengdu tourist area. Although Qingyang District owns so many culture tourism resouces, and the construction of tourism infrastructure is good, the whole Qingyang District tourism development growth very slowly.The author has tryed to use the tourist preference of consumer behavior theory, and combined with some statistical method to analyse the influence factors of tourists preference in Chengdu Qingyang distric cultural tourism product, and according to those influence factors to make a suggestion of the development of Chengdu Qingyang District tourism products. So, this study choose the influence factors of tourists preference to research on the development cultural tourism product of Chengdu Qingyang distric.Firstly, based on extensive reading of aticles,set up the research model and propose the research hypotheses with analysing the characteristics of Qingyang District tourism resouces and the influence factors of tourists preference in Chengdu Qingyang Distric cultural tourism product. Secondly, design questionnaire according to the the research model and hypotheses, get the first hand data from investigation, the sample was choosed in Qingyang interest who are the tourists. After that, the data was processed by SPSS15.0to test the prior model and hypotheses. Finally, some corresponding advice was given to Chengdu Qingyang District, in purpose to develop their culture tourism product on the basis of influence factors of tourists preference.