Research On Tourism Product Development Of Tanshi Mountain Characteristic Historical And Cultural Block

With the acceleration of urbanization,the consumption concept and behavior of tourists have also changed.The integration of experience and tourism has also changed the form of traditional tourism.In recent years,more and more tourists begin to travel to the historical and cultural blocks.Therefore,how to make the historical and cultural blocks attract more tourists and improve the tourist experience has become a hot topic in the tourism industry.To improve the tourist experience,we should first evaluate the quality of tourist experience from the perspective of tourists,and then further put forward the development strategy of tourism products.However,the subjectivity of tourist tourism evaluation is strong.At present,there is no unified standard at home and abroad for the measurement indicators of tourist experience quality in the block.This paper attempts to take Tanshishan characteristic historical block as an example to study how to develop tourism products in historical and cultural blocks from the perspective of tourist experience.Firstly,this paper analyzes the development status of cultural tourism products in Tanshishan characteristic historical block.This paper analyzes the general situation of the block,the characteristics and categories of tourism products,and makes a comprehensive analysis of the development status of the block tourism products by using ASEB grid analysis,so as to sort out the existing problems of the block tourism products.Secondly,it makes an empirical study on the tourist experience of block tourism products.The experience value of Tanshishan characteristic historical and cultural block is divided into four dimensions: perceived value,emotional value,cultural value and enjoyment value.Combining with the tourism experience theory and the characteristics of block tourism products,it is subdivided into 28 factors as the measurement index of tourists’ experience quality,and the research hypothesis is put forward.According to the indicators,the questionnaire is designed,and the data collected by the questionnaire are analyzed by using software for sample descriptive analysis and SPSS data analysis.At the same time,the hypothesis is verified,and the expectation and satisfaction of tourists to the experience of neighborhood tourism products are analyzed by using the "Importance-Performance Analysis"(IPA)model,which provides a scientific basis for the development of neighborhood tourism products.It is concluded that the service level of tourists,Tanshishan cultural display experience,characteristic brand activities,fun entertainment activities,tourist participation experience and so on need to be improved.Finally,the development of block tourism products is studied.On the basis of the above work,this paper first expounds the four principles of tourism product development in Tanshishan characteristic historical and cultural blocks,such as deep experience,authenticity,cultural connotation and linkage development,as well as the market positioning and theme positioning of tourism product development,and then puts forward the tourism product development strategy based on tourists’ perception experience,emotional experience,cultural experience and enjoyment experience,and then makes a brief analysis of the marketing strategy of tourism products in blocks.Based on the era background of experience economy and from the perspective of tourist experience,this study combines tourism experience theory,satisfaction theory,tourism product development theory with cultural tourism products of historical blocks,analyzes the deficiencies in the development and management of cultural tourism of existing blocks through empirical research,and puts forward product development strategies,which will help Tanshishan historical and cultural blocks to innovate tourism products and improve product quality,To maximize the intrinsic value of block tourism resources,meet the needs of tourists at different levels,bring social,economic and cultural benefits,and promote the sustainable development of local cultural tourism industry.