Study On Bamboo Tourism Product Development Strategy In Yongan City Based On The Preference Of Tourists

YongAn is a city based on the development of bamboo industry, the development of bamboo tourism products is a new growth point of the tourism revenue. With the introduction of the 13th Five-Year Plan and the adjustment of industrial structure, the development of bamboo tourism products will become an important part of stimulating the growth of Yongan’s GDP.The focus of this paper is based on tourists’ preference for Yongan bamboo tourism products development and strategy. Using Yongan as the researching background,The development status of bamboo tourism products was got through field investigation and interview outline, At the same time, combined with the questionnaire survey, multiple analysis and other methods, the tourists’preferences from the internal factors (the individual characteristics of tourists) and external factors (product perception and situational awareness) are analyzed in two aspects.Through the analysis of internal and external factors of tourists, visitors have different degrees of preference in the choice of Yong’an bamboo tourism products.The preference of internal factors are reflected in different gender and between different age, different educational background, different income and marital status, they have a significant difference in the choice of purpose and place of purchase and evaluation.And in external factors,Visitors pay more attention to tourist price,characteristics and consumption atmosphere in bamboo tourism products.Through to analyzing the development situation of bamboo tourism product in yongan city, there is blindness in bamboo tourism product development process, lack of efforts in development bamboo resources, is not optimized in the bamboo industry structure,lack of technical personnel and so on.So this article puts forward countermeasures from two parts:the tourists’ perception of product cognition and situational awareness and the type of product.For product cognition and situational awareness:Take creating a good consumer climate, improve product price, and establish a strong feature as a guide.Suggestions about the type of product development were proposed from 4 areas,which are tourists entertainment preferences, "taste" preferences, "visual" preferences, the use of preferences.Finally put forward the effective development of bamboo landscape products, bamboo production characteristics of food, bamboo crafts, bamboo daily necessities measures. To provide a reference basis for Yong’an bamboo tourism product development.