Design Of Cultural Tourism Product Based On The Creative Perspective

Creative industry grows very fast in many countries in resent years. Meanwhile, cultural tourism is just unfolding in China, which has the same essence "culture" as the creative industry. Because of this, there are natural connection between creative industry and cultural tourism. This paper reviews the relative literature and current situation on these two fields, gives the definition of creativity, creative industry, cultural tourism and cultural tourism product, and establishes the creative perspective. Through literature collection, induction and case study, the writer summarizes the intersections between these two industries, and attempts to design the culture tourism product at these intersections from creative perspective. In the forth part, the paper proposes the principles and steps of designing from this perspective:the principles include emphasizing laid on culture factors, originality, feasibility and general coordination; the steps include talents reserving, investigation and searching combination point between two industries. In the end, in the guidance of the principles before, there is a case study of Yangliuqing town in Xiqing district Tianjin city, which analyses the strength, weakness, opportunity and challenge on developing culture tourism industry through analyzing its geography, history, culture and SWOT analysis. Combining with the culture tourism resources, tourism infrastructure and other concrete conditions of Yangliuqing town, the writer gives some thoughts from fashion & leisure perspective and developing creative industry or other industries perspective, hoping to provide some new ideas for Yangliuqing's culture tourism.