Study On The Development Of Cultural Tourism Of Congren Valley Scenic, Sichuan Province

Into the 1980 s, the tourists’ requirements to travel change, began to advocate social cultural experience, the traditional tourism can’t meet the cultural demand of tourists.Tourists pay more and more attention to cultural connotation and tastes of tourism, cultural tourism has become the main direction of tourism industry in the 21 st century with wide prospect of market. However, the theoretical and practical study of cultural tourism is not rich, this situation is quite far from the fast development of cultural tourism. Due to the weak theoretical support, lacking of development experience, the development of cultural tourism fall into a blind and disordered state, and form a big threat to the sustainable development of cultural tourism.First of all,this paper introduces the realistic background and significance about this research, and summarizes the study of cultural tourism at home and abroad, sums up the related concepts and theoretical basis of cultural tourism; then briefly describes the characteristics, function, development principle, development content, summarizes the domestic cultural tourism development mode; Next, based on the theory of cultural geography and Maslow’s hierarchy of needs, takes Congren valley scenic,Sichuan province as an example,introduces its location, physical geography, history, culture and so on. With reference to tourism resources classification, investigation and evaluation of the national standard, combines the methods of Literature and theory research,field visits and interviews, qualitative and quantitative to analyse and evaluate the tourism resources in the scenic.And finds out that the tourism resources of the scenic are huge and various, the natural landscape keeps pace with cultural landscape, good mix of resources, high resource endowment, especially the Congren culture contains deep culture details,makes the scenic appropriate for cultural tourism.Through questionnaire,analyses tourists’ awareness and intention about Congren culture,and understands tourists’ demographic characteristics,and their familiar perceptional evaluation, comprehensive value evaluation and the the direction of development about the components(noble culture, celebrity culture, spiritual culture, folk culture, the diet culture, costume culture, and architectural culture) of Congren culture,this will provide important basis for culture tourism development of the scenic; Then, based on the analysis about the development conditions and tourism market of the scenic,excavate the cultural connotation of its tourism resources,chooses the appropriate development mode and discusses its cultural tourism development from these aspects like overall positioning, spatial layout and product development;Once again, puts forward some development tactics for the scenic from my point of view; At length, summarize the research results of this paper, points out the shortage and further research direction.