Research On The Construction Of Jiangxi Forest Recreational Tourism Product System Basedton Tourists' Preference

The forest is the main body for maintaining ecological balance and the natural resource for human survival.With the rapid development of the social economy and the improvement of people's quality of life,people began to seek good environmental health methods,escape from the polluted environment,and change the sub-health state of the city.Forest recreation tourism came into being.It is a new format for the integration of forest tourism and health care.In recent years,some provinces and cities in China,such as Sichuan and Hunan,have actively explored forest recreation and tourism,while Jiangxi,as a major forestry province,has not yet been put on the agenda.Based on this,this paper cuts in from the perspective of tourists,and takes the three national forest parks of Meiling,Mingyueshan and Yangmingshan as the research area,and explores the preferences of tourists' forest recreation tourism,which provides a certain basis for the construction of Jiangxi forest recreation tourism product system.Data support and direction guidance.Firstly,through literature collation,field investigation and expert consultation,combined with tourism preference theory and experience economic theory,we have constructed forest tourism tourism product marketing,forest recreation tourism product types,forest recreation tourism products and facilities,and forest recreation tourism products.Jiangxi forest recreation tourism product system with service quality as the core element.In this way,the research scale of forest recreation tourism product system based on tourists' preferences was established,and the tourist motivation,forest recreation tourism product type,forest recreation tourism product marketing,forest recreation tourism product and facilities,forest recreation conservation were determined.Tourist product service quality 5 target level 21 indicator items of tourist preference.Secondly,on the basis of the development of the official forest health tourism product system scale,the survey on tourist preferences for forest recreation is launched.have learned about the cognition,motivation,preferences and other information of tourists on forest recreation tourism products,and learned about the tourists' attention to forest recreation tourism product types,product facilities,product services,and from the personal and psychological factors to the forest.The influence of tourism preferences was analyzed,which provided data support for the further construction of Jiangxi forest recreation tourism product system.The survey found that tourists have a low level of understanding of forest recreation tourism and its products,but they have a high recognition of the importance of health care.Network and word-of-mouth are the main channels for tourists to understand forest recreation tourism.Tourists travel time choices tend to be diversified,slightly prefer spring and autumn travel.Tourist age,education,and occupation havesignificant influence on tourists' preference for forest recreation.Tourists' travel motivation tends to be diversified,and the influence on tourists' forest recreation tourism preferences is significant.Finally,in view of the problems found in the empirical research,combined with the tourist's preference characteristics of forest recreation,Jiangxi forest recreation tourism is proposed from the four levels of forest recreation tourism product marketing,tourism product type design,tourism product facilities improvement and tourism product service quality.Develop a tourism product system construction strategy.