Wenchuan Earthquake Tourism Landscape Protection And Reconstruction Of The Study

On May12th.2008,an major earthquake of Ms8happened in Wen chuan,Sichuan Province,which caused tremendous lose to tourists resorts of Sichuan province. Along with the earthquakecame severe geological secondary disasters,such as landslide and debris flow,etc,that added tothe difficulties of Sichuan tourism development.The target tourist resort of the study is bailu Resort,not so famous before the earthquake.Based on the comprehensive data that impact on bailu tourist resorts by the wen chuanearthquake，and combined with the post earthquake practical situation,and proceeded the analysisof the qualitative and quantitative on bailu scenic tourism landscape,and put forward thecountermeasure to the bailu tourist resorts reconstruction.First of all,the author analyzed the current state of bailu tourist resorts,and predicted theprospect,combine scenic spot context,accurate positioning and reasonable design, on the basis oftourism product development innovation, such as the introduction of the earthquake site productsin time, the exotic cultural experience tourism products,the geological expedition adventuretourism products, to meet the different needs of tourists mentality, to meet the different tastes oftourists;in the development of tourism products,improving actively the marketing andinfrastructure reconstruction of the scenic areas,the introduction of tourism emergencyintervention mechanism and step up safety publicity efforts to improve post-disaster tourismpsychological accessibility.In the reconstruction processes on the scenic spot,the effectivelyprotection of measures for geological heritage should be made,and to the ecological environmentprotection, in order to achieve the real sense of sustainable development in Bailu scenic area.Practical reconstruction measures and detailed marketing strategies and measures forprotection scenic spot are the main innovation of this article.The post-disaster reconstructionwork of Bailu scenic area is not just the development and protection of a scenic area,but willprovide a valuable measure to similar China’s western region.