Study On Corporate Culture Construction Of XING ZI CHUAN Oil Production Plant

The construction of corporate cultural development has played an important role both in bringing competitive advantage for the enterprise and expressing the cultural soft power to others. Nowadays, under the highly competitive and complicated circumstances, it has already become an important topic for the enterprise to construct the corporate cultural development. The construction of Petroleum enterprise culture has a long history, as early as in soil had prolonged war "hard work" spirit of enterprise, and at the beginning of the founding of the battle for DAQING oil created to inspire generations of the "iron man spirit" and "san lao si yan" style of work, is a classic of enterprise culture, the profound influence on all walks of life. At the beginning, the XING ZI CHUAN Oil Production Plant (for short "XINGCAI" at following) disseminates the implementation of YANCHANG Petroleum (Group) Corp. Ltd."hard work, pioneering and innovative", adhering to the excellent petroleum enterprise spirit.However, as the changes of The Times and the development of the enterprise, adopt a "XINGCAI" need to explore a set of accord with its own development needs, unique corporate culture, in the new period, under the new situation to guide the formation of enterprise long-term development strategy. Therefore, to adopt a "XINGCAI" as the research object, this paper research on petroleum enterprise culture construction.The first chapter is the introduction of the background and significance, which includes the objects, methods, basic ideas, basic framework and main contribution, etc. The second chapter is the review of the research on the construction of corporate cultural development, which mainly elaborated the related concepts of corporate culture, the study on the construction of corporate cultural development at home and abroad, the culture construction of petroleum enterprise, and the theoretical support; The third chapter is the analysis about the present situation of the construction of "XINGCAI" enterprise culture, which mainly expressed the development history of "XINGCAI" enterprise culture and its present situation; the analysis of "XINGCAI" culture construction on present situation, and the problems which is existing, etc.; The fourth chapter is the concept of "XINGCAI" enterprise culture construction, which gives a clear explanation why name it "XINGCAI" and whatis the exact definition, the core enterprise culture idea, the system and the characteristics; The fifth chapter to adopt a "XINGCAI" carrier of enterprise culture construction, introduces in detail the principle of "Sangang" create, create the phases and steps and evaluation system; Chapter vi to adopt a "XINGCAI" measures for the construction of culture, mainly to the enterprise culture system of organization guarantee, cultural, physical display, landing system and other supporting measures, etc, put forward a series of safeguard measures; Chapter seven is the conclusion part, the paper puts forward the main conclusion and research results of this paper, the application of results put forward the corresponding Suggestions and countermeasures, and puts forward the focus of the next need to study.The contribution of this paper is mainly manifested in three aspects, the first one is to solve the party building and management, culture and management, cultural construction and the problems of "two pieces of skin" the ground, with a demonstration; the second one is systemic elaboration the problem about how the enterprise culture has been effectively constructed; the third one is the practicably combination of the construction of enterprise culture and the specific management of jobs.