Jilin Chemical Fiber Group Development Strategy Research

With the globalization of economy and internationalization process accelerate,market conditions vary from minute to minute, enterprises increasingly fiercecompetition, the product life cycle is shortened greatly, enterprises are facing morecomplex situation. The opportunity and challenge, the survival and development, forall industries and enterprises are ready to face the issue. As a textile raw materialschemical fiber industry and other competitive industries, take the lead into the globalathletics stage, enterprises face the hitherto unknown pressure of existence anddevelopment. Textile raw materials market structural adjustment, promote chemicalfiber industry rapid to Asia cheap labor state transfer, especially in China, is in themidst of a manufacturing industry unprecedented prosperity, industry chain in a stageof rapid development in industry, chemical fiber source, achieved high speed growth.Due to the rapid growth of chemical fiber industry in the domestic market andresource, the matching is not in place, the industry has become more serious pressureof survival. Based on now, focus on the long term, make feasible strategy and actionplanning becomes more and more important. The strategy is the enterprise promotesstrategy of enterprise, blind, dead, so we must consider the situation, make accordwith the actual situation of the enterprise development strategy.The use of strategic management theory and related knowledge, through to theJilin chemical fiber group limited liability company’s internal and externalenvironment of the enterprise were analyzed, the advantages and disadvantages andthe development opportunity of a profound analysis, through the SWOT analysis,made clear " to do fine acrylic fiber, viscose, traditional industry significantadvantages, new products occupy heights " for the next period of enterprisedevelopment strategy orientation. According to the actual condition of the enterprise,from product strategy, technology strategy, financial strategy, marketing strategy, human resource strategy, enterprise culture strategy and other aspects of strategicdecomposition, but also on the Jilin chemical fiber group strategy implementationprocess control gives clear recommendations. Thesis is divided into four parts, a totalof eight chapter43section, wherein the first part reviews the development course ofJilin chemical fibber and strategic management theory, so that our overallunderstanding of the research object of the fundamental condition, also defined theresearch process the main methods. The second part of the Jilin chemical fiber facingthe macro environment, industry environment, microcosmic environment ofsystematic and comprehensive analysis, especially the Jilin chemical elements ofcompetition and Xinxiang egret chemical fiber company, Yibin chemical fibercompany Siliya, Baoding Swan chemical fiber company system, made clear Jilinchemical fiber group ’s strategic direction and overall objective, and to the enterprisestrategy formulation process of the factors to consider to be clear. The third partaccording to the comprehensive analysis and basic framework, developing core subsetdecomposition strategy, to support the overall development strategy of the enterprise.This part of Jilin chemical fiber group to develop the strategy implementation processcontrol, control means, control content, control methods are analyzed, and the controlof enterprise strategy process easy appearing problem and countermeasure to. Thefourth part of the thesis, combined with the characteristics of the enterprisesthemselves, the Jilin chemical fiber group strategy in each key sub strategy givendecomposition and planning, the development of the company mission and objectivesgiven clear recommendations. The purpose of the paper is to study on the developingstrategy of Jilin chemical fiber group, Jilin chemical fiber development andtransformation to provide some help, also to the other in the transition ofmanufacturing enterprises to provide reference...