Development Of Jilin Qifeng Chemical Fiber Co., Ltd.Strategic Research

With the acceleration of global integration and currency internationalizationprocess, the economic environment changes constantly, the conflicts of interests of theinternational trade market intensifies, the business environment is increasinglycompetitive, product life cycles shortened. Especially, since the financial crisis in2008, the global economic has slowed down, companies faced a more complicatedbusiness environment than in the past. Opportunities and challenges, survival anddevelopment, is grim task every industry and business is facing. Similar to otherupstream textile industries, the acrylic industry is the first to enter into theinternational competition arena. In the history of the international market, Chinaacrylic industry has played an important role, and its development has a significantimpact on the global acrylic market. The textile industry is shifting to cheap labourcountries in Asia as results of both structural adjustment and industrial upgrading oftextile raw materials market, China is still in a rapid development stage amanufacturing industry. Meanwhile, the Chinese government supports therevitalization of old industrial bases in northeast situation, therefore, to seizeopportunities, to understand the situation, to have comparative advantage, to seize thekey to the problem, to be the best, to achieve strategic victory, is the key to succeed ofan enterprise. In order to develop into a competitive international acrylic fiberproduction base, Jilin Qifeng Chemical Fiber Co., Ltd. must develop an effectivebusiness development strategy, strengthening traditional production process andaccelerate the pace of transformation and upgradingThis paper adopts the theory of strategic management knowledge, through thedevelopment trend analysis of both the domestic and overseas acrylic markets, through the acrylic industry development review, present development, developmenttrends and problem analysis, to achieve an understanding of the overall industrialdevelopment from a macro perspective. Together with Jilin Qifeng’s development,SWOT analysis, five forces model analysis, combined with the real life situation,from product strategy, production strategy, marketing strategy, capital managementstrategy, corporate culture strategy, etc., to conduct a strategic analysis. At the sametime, give the strategy safeguards of Qifeng Chemical Fiber’s strategy formulationfrom five aspects including organization structure, financing, human resourcesmanagement, safety management and corporate culture construction. This paper alsogives recommendations to the implementation process of the strategy. The paperaims to give recommendations to Jilin Qifeng Chemical Fiber Co., Ltd., on itsdevelopment, restructure adjustment, transformation and upgrading through andevelopment strategic analysis of Jilin Qifeng Chemical Fiber Co., Ltd.. Besides, thispaper can also offer a reference to other acrylic fiber enterprises which are still in adilemma.