| Yiyang Kangyi Machinery Development Company purchased Yiyang Gears Company which is a state-owned enterprises developed for 40 years. The Yiyang Gears Company once was the industrial group leader of the region to promote about 30 local industrial enterprise kits at first, Because of the state-owned enterprise system limits and enterprise have never drawn up long-term strategy development target and carry out. Recently, the machine manufacturing industry develop quickly, Yiyang Gears Company didn’t keep up with profession developing demand, gradually get behind with other company. In this case, facing the domestic situation and the gear industry development, how to display the superiority, should to the challenge ,strive for the survival in the competition ,seeks the development in the opportunity ,always is the concern matter of Kangyi company .This paper uses SWOT method to analysis the circumstances around Kangyi company .These factors include strengths, weakens, opportunities and threads. After the analysis of the industry competition and the characters of products and business, the paper studies the industry position and products & business position for Kangyi company to settle the problem of development emphasis. On the basis of the study,the paper researches the development plan and destination, and plans the method to destination.Now,the state-owned enterprises reforming and machine material manufacturing industry are booming , Kangyi company needs to study the strategy problem and the fixed position. These strategy problems include general position, development model choice, company character position, short &long planning design and the implementation methods. The study gets rid of the problem and mistake in the Kangyi company’s development and will make great contribution to the development of Kangyi company. |
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