Research On The Development Strategy Of SLY Company

China’s textiles can be traced back to the primitive society,is one of the earliest textile production countries in the world.Textile industry is not only an important livelihood industry in China,but also a traditional advantage industry,which has made outstanding contributions to our economy for a long time.With the progress of new industry and the change of social economic structure,the problems faced by China’s textile industry are more prominent,such as rising cost,blind expansion,old equipment,lack of core competitiveness and so on.At the same time,China’s textile industry has been affected by a large increase in tariffs in the United States,the appreciation of the RMB,the improvement of environmental protection standards,the upgrading of industry entry conditions,and the vicious competition of textile enterprises at home and abroad.Most enterprises have fallen into the state of production and operation difficulties and operating losses.These disadvantageous factors,have already caused severe challenge to our country textile industry.By analyzing and studying theories related to enterprise development strategy and SLY own development history,company system,organizational structure,production scale and other reasons,the current problems and perplexities faced by the company were identified.And international environment to the company(in the case of global textile industry,China’s textile trade market situation),domestic textile(PEST)environment,industry environment analysis,enterprise financial management,human resources present situation,the cultural management present situation,the resources and capacity,mission and vision analysis,SWOT analysis was carried out on the company to choose to establish conforms to the actual development strategies and safeguard measures,thus SLY company’s competitiveness and vitality.At the same time for the development of similar enterprises in the industry to play some advice and guidance.