The Development Of Directmail Magazine In Nanchang With The New Media Environment—share With Delicious Life

Since the last century the directmail magazine appeared in China, has been more than 10 years of history. This decade, directmail magazine is like the wind drive away the seed of cities across the country takes root, branch and leaf. Directmail magazine, with its focus the spread of the advantages of flexible marketing mode, won the audience, advertisers, and multiple focus media market.The directmail magazine of Nanchang area developed began in 2002, when the country especially in big cities such as Beijing, Shanghai directmail magazine development into a period of rapid, Nanchang area of directmail magazine just beginning now.Although the Nanchang is the capital city of Jiangxi province, Jiangxi is a big agricultural province.Level of economic development on the whole, not kept; National attention to the development of directmail magazine industry is not enough; This series of external, led to the development of Nanchang area directmail magazine is far beyond the the other cities.In addition to external causes, Nanchang area of directmail magazine industry itself also has a lot of problems:degree is not enough to the attention of the audience database, imperfect distribution, serious homogeneity within the industry development, without the support of big advertisers, etc.As a medium for product market development to a certain degree of directmail magazine, is itself also has unique advantages, focus communication, precise docking audience.Academic circles haven’t the directmail magazine in Nanchang region system research of academic papers,In this paper, the author for the problems existing in the development of directmail magazine put forward its own views, and puts forward some development Suggestions,Combing the directmail magazine of Nanchang area on the development of the industry.The article also lists the Nanchang area a big advertising company, fangyuan communication agency, delicious life,some characteristics of the magazine in the process of concrete operation and the existing problems,Look forward to revealing, provide some references for the development of the industry as the directmail magazine in Nanchang.provide some advice for who will enter the directmail magazine industry.