The Development Research On Multimedia Interactive E-magazine Of China

In recent years,with the development of the internet,multimedia interactive E-magazine becomes the focus of attention.Multimedia interactive E-magazine is so far the largest extent and the functional integration of a variety of media tools.It uses multimedia technology,set Flash animation,video clips,background music,sound effects or even 3-D effects such as integrated,rich content lively.Given the society,economy,politics,culture,technology and other factors for the influence, Multimedia interactive E-magazine presents a startling growth and development trend.Today it is able to set off an upsurge,because of its significance in the public dissemination by implication characteristics.Multimedia interactive E-magazine make a person a media,all spread to all the dreams into reality.It is the study of network publishing that becomes a new field and a high increasing point in the researching of the Multimedia interactive E-magazine.Basing in the research of documents and analyzing the real examples and investigate and study in intenet,this artiele mainly to take the example of the current users of Multimedia Interactive E-platform such as Xplus,POCO,ZCOM.The article regulates some information about the development of Multimedia interactive E-magazine.It discusses the concepts,characteristies and the development of Multimedia interactive E-magazine.It analyses the development status by communication theory and it also analyses the current characteristics of Multimedia interactive E-magazine from the operation and profit model.According to the characteristics of the development status,The article discusses the development trend.However,there are some deficiencies in Multimedia interactive E-magazine.Recognize it and it will be to exceed and improve the effectiveness of its spread.Overall,Multimedia interactive E-magazine is a kind of natural product to meet high-level people's spiritual needs.It is the pursuit of economic interests of the audience to maximize the inevitable outcome.As a form of internet media,it will not replace the traditional media.They should be a mutual integration,complementary and mutually reinforcing relationship.Cooperation With the traditional magazine,Multimedia interactive E-magazine should integrate the advantages of traditional media resources.Technology is its vector,content is its core impetus.Expanding different profit models,It will take the road of sustainable development.