Exploring The Development Of Commercial Finance And Economics Magazine Under The Impact Of New Media From The Perspective Of Media Niche Theory

This article is intended to explore the new media environment, the development of the business and financial magazine. The beginning of the chapter, we defined the new media referred to the special nature of the road, and the development of Chinese traditional media explanations. In the second part, we make a note on paper media development difficulties and the development of space, pointed out that there is still more room for development under the impact of the new media, magazines. This discussion shows on the one hand that the premise of this article is to recognize the existence of the impact of new media on paper media, on the other hand is an medium category return to the business and financial magazine, lay the foundation for the Commercial Finance magazine in the development of this discussion-oriented theory support. The third part, given the proposition put forward the development of the commercial financial magazine Business Finance magazine description of the definition and development of the status quo, and leads to Business Finance magazine why there are still under the impact of new media development vitality of this thinking. The fourth part, this paper introduces the media niche theory to analyze the Business Finance magazine media and new media niche, making the analysis of the ecological advantages of both competition and coexistence state to be elucidated. Part VII of Part V and Part VI describes deepen. In the media niche advantages comparisons of business and financial magazines and new media, given the business and financial magazine how to use new media to maintain the development of ideas and proposals.After a theoretical explanation of the first seven chapters in Part VIII, the author gives a "Bloomberg Business Week/Chinese version of" As a specific example, pointed the media nichePerspective, Business Finance magazine in the new media environment development possibilities. In the ninth part, the paper has put forward the Commercial Finance magazine the use of new media development or existence of uncertainties and risks.