During The London Olympics BBC Website’s Study On Olympic Coverage Of China With The Framework Theory

The Olympic Games is the common festival for all the people in the world everyfour years, which is the largest communication platform for the countries in the world,almost all of the world’s countries and regions are involved, to achieve a true sense ofthe state-to-state directAC. Olympic coverage is not only the spread of major sportingevents, but also the shape and spread the image of the country an important platform.During the Olympic Games of London,"London","Olympic","China" becamehot and key words in the media, the BBC website about the coverage of Chinaincreased obviously, involving all aspects of the Chinese Olympic, the China’snational image display in front of the world.The30th summer Olympic Games was held in London in2012, China rankedsecond in the world with38gold27silver and23the bronze medal, the BBC websiteas chief of the Internet media, opened the Olympic Games project, to China’s Olympiccoverage of special page. This article selects the2012July27to August13, the BBCwebsite for China’s Olympic60report as sample, summed up the the characteristicsof the BBC website framework for China’s Olympic coverage, and excavate thereasons behind.On the BBC website as the research object, through the framework analysis andliterature as the main research method, according to the specific category, in the endthis paper will make a contrastive analysis of the specific data you`ve got. Frameworktheory Angle of view, by studying the BBC website for China’s Olympic coverage, torender the BBC website construction characteristics of the news facts,and, to enrichthe current British media are the study of the Chinese Olympic this article argues thesignificance of the starting point.During the Olympic Games, how did the BBC website report the ChineseOlympic Games? what are the characteristics in BBC online coverage of the ChineseOlympic framework? What is the reason behind these frameworks? These are themain questions in this research. According to the actual needs, we will be specificquestions from the news text structure within the high, medium and low three levelsof refinement, for research. This paper consists of six parts. The first part is an introduction, includingresearch background, purpose, research methods, research, object of study, researchsample; The second part is a framework for building theory, the third part is BBCwebsite framework analysis to the Chinese Olympic games which is coveragingfrom the thematic framework, structural framework, discourse framework, The fourthpart is a case study, the YeShiwen event as an example, you can analyze that there isa tendency of the BBC website to the Chinese Olympic coverage, the fifth part of theBBC website reported on the Chinese Olympic frame features and attribution, thesixth part of the thinking and discussion.