Analysis Of The Service Function Of Local Newspaper Financial News

In today’s society has stepped into a fast information transmission era, with theconstant development of market economy, the combination of economic and informationproduced wonderful chemical reaction, financial news, and give play to the importantrole of the news media, as in people’s social production and life plays an important role.By now, the local newspaper in the media industry development is still not besubmerged in the tide of, and have its independent development of living space, it withits own localization development strategy has a close relationship. Financial news reportsas an integral part of a local newspaper, in the process of its development also plays animportant role.On the one hand, this conforms to the requirement of economicdevelopment, the spread of economic information is the inevitable requirement of socialand economic development and is closely related to the life of the people, is the motiveforce of social and economic development; On the other hand, be helpful for thelong-term development of the local newspaper, in the face of fierce market competition,local newspapers to continuously seek new foothold, the increasing demand for financialnews, the readers improve financial news service function also is to retain the audience,prolong life of the whole paper.Local newspaper service function mainly displays in to provide economicinformation for audience, unscramble economic significance, guiding economic behavior,and market supervision aspects; By analyzing the realization of the function of localnewspapers reported financial news service mode and communication effect, it can beseen that financial news in a local newspaper reported the position more clearly, in theservice scope and service object is clear.Financial news in a local newspaper reportedthat there is still a considerable proportion of financial securities information, at the sametime, focusing on the life of consumer information reported in the financial news on thecontent of the choice to consider the reader’s demand, continuously reduce the distancewith readers. In the future on the road of development, local newspapers should pay moreattention to the role of the financial news, changing ideas, improving financial newsservice function.