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Service Function Analysis Of Economic Newspapers

Posted on:2007-12-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2178360212972719Subject:Journalism
Abstract/Summary:PDF Full Text Request
These days, more subjects about economic newspapers have been studied. But few have been observed from their service function, which I have felt so deeply when looking for materials for this article. Service function is neglected as one of characters of all the media by the press seeking for economic benefits. No matter what kind of newspaper it is, what it emphasizes on is the reaction and evaluation from the other newspapers rather than to absorb more readers by correcting service shortcomings. As a sort of goods, newspapers have their own value and should obey the market rules, showing a new look in service to keep and get more readers. Only doing so, can they win the hot competition. In order to give a good explanation in the importance of service function, I use various narrating means including taking examples, comparing and graphs, what's more, reading materials of journalism, economy, psychology and administration for reference. The next is the frame of the article. First, I give a comparing between the traditional economic newspapers and the new financial newspapers, pointing out the difference between the economic news of financial newspapers and that of comparative newspapers to give an outline in service features. Then I abstract the defects from economic newspapers in service, and at last, give some suggestions in lifting service function. The most special point in discussion of the article is that I made the content — "example analysis" as an independent chart, avoiding the confusing impression as reading. Because of my limit in knowledge and experience, I only discuss the topic in the content, edition, and orientation.
Keywords/Search Tags:traditional economic newspaper, new financial newspaper, service function, shortcoming, improvement
PDF Full Text Request
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