A Study Of Local Leaders' News Reports And Image Construction

With the development and progress of technology,the public's acceptance of the information has changed,the image of the leaders of the dissemination of increasingly diversified channels,the spread rate has become faster.This information is more transparent,multi media environment so that the image of the leader tends to a "personalized" symbolic symbol.In this media environment,the image of the leader takes on more political functions.The importance of the presentation of the media image of the leader makes the media have to be careful when it comes to the report,and what kind of report and the use of the language will affect the image of the media.Based on the analysis and comparison of the news of the Chongqing daily newspaper,the Chongqing daily news,this paper sums up the methods and skills of the leadership of the Chongqing daily.The overall structure of this paper is as follows:In the first chapter,the author puts forward some basic concepts,such as frame theory,agenda setting,content analysis,text analysis and so on.And briefly explains the research ideas,methods and shortcomings and deficiencies.The second chapter to the three chapter,were constructed to screen the reported sample,tries to report the sample data analysis and comparison,summed up the "Chongqing daily" for the presentation and ideas of Chongqing municipal leaders image.And according to the framework of the report,the representative of the news text is selected to carry on the thorough research and analysis of the text.The fourth chapter,based on the above analysis,from the point of view,tries to discuss how the local party newspaper presents the leader image.Reports from the concept,brand positioning transformation;technology application,rational use of new media full presentation of the leaders of the characters;report quality,leaders and the public closer emotionally.The fifth chapter and the sixth chapter draw the conclusion,the conclusion is that the ultimate goal of the reform is to realize the unification of news value and propaganda value.For this purpose,the local party newspaper has certain advantages,for example,the authoritative source of information,the credibility of the region and so on.But from another point of view the unique political advantage of local party newspaper to achieve the above goals has brought many restrictions,political factor and power factor behind news discourse,curing the reporters and editors thinking,limiting leaders news mode.Therefore,the reform of the leader's news,not only in the system to explore a new reality and feasibility,but also to change the stereotype of the news practitioners,in-depth excavation of the news value of the leader's news.