The Characteristics And Developing Trend Of The New Finance And Economic Newspaper

Since year 2001, along with the step of the Chinese economic high-speed growth, the economic newspapers were having the obvious recovery sign on the market. A new type of newspaper that take the finance and economics contents as the main topic was raised sharply in the newspaper market. Depending on the accurate market location to capture the market quickly, the issue measures to increase with each passing day with influence. The rising of the new finance and economic newspaper catch the attention of the industry, not only because in the future, the Chinese essential finance and economic newspapers are probably come from these vanguard finance and economic newspapers, more important is it brought a brand-new principle of operation, management and running for Chinese journalistic circles. New finance and economic newspaper throw the vision to the higher layer on the position, income and educational backgrounds of person, these persons are think to represent "middle class" that rises gradually in China. The huge success that the new finance and economic newspaper has obtained give immense impact of the Chinese journalistic industry, also give traditional economic newspaper with huge pressure, its future development direction is also a development trend that represents the Chinese finance and economic journalistic industry market. This paper tries to commence from the new finance and economic newspaper emerge background and reason, analyzed that compared with the traditional economic newspaper, which are "new" characters of new finance and economic newspaper, which are the special featureses of its, what are its predicaments which face currently and how to resolve it. Besides this, the paper have made some estimates for the future development of the new finance and economic newspaper. At the time of tallying up the achieve and mistake experiences of existing new finance and economic newspaper, this paper also hopes to provide some leadings and lessons which could draw from for some finance and economic mediums which appeared newly.