Analysis Of The Weakness And The Developing Trend Of The New Financial Newspaper By 《Economic Observer》

During this era with a fast developing economy, financial news has become an important part of all the news people need. Since more young businessmen with wealth, power, thought and future who require higher quality financial news appear, the traditional newspapers can not satisfy them any more. To meet the need of such readers, new financial newspapers are published which have a deeper sight to the economy phenomenon and give readers a better understanding.Since the new financial newspapers fill the market blank and have more advanced marketing operation methods, they attract a lot of attention as soon as they appear. However, they still need to be improved continuously to gain a better image in the market. I summarize the weakness of such financial newspapers and give some beneficial advice according to factual situation and the experience of foreign newspapers.I hope that with my advice, our financial paper will develop better and better, meanwhile, my advice will be also helpful to the other newspapers. The article is made up of six parts:First of all, I give a brief introduction of the background and recent situation of new business newspaper, and refer the meaning of this study. I also give an introduction of recent study of financial newspapers and my study methods.