Frame Analysis Of People’s Daily Silk News(1949-1978)

The sericulture of China has a long history. It is an important production project in ancient agriculture. More than30years after its founding, silk exports for foreign exchange second only to oil is an important foreign exchange share. This period of the silk industry has an important economic status and plays an irreplaceable role in the national economy. As China’s most authoritative newspaper, the People’s Daily reports of sericulture, not only is a reflection of the media of silk industry development, but also embodiment of national concern for silk industry. The framework of silk news reports shows the focus of media select news and national concerns.As an entry point, this paper select the "People’s Daily" reported on the silk industry is in a bid to build the framework of the silk industry news from the Communication of vision inspection media, and give the cultural significance of the silk industry news framework. This paper selects the1949to1978time period for the study is based on a period of special historical background. From1949to1978, it is the primary stage of silk industry development, and gradually the development of the silk industry is in a variety of difficult obstacles. The silk industry has experienced these important historical events during the founding of New China,"People’s Daily" revision ", the" Great Leap Forward "Movement of People","three years of natural disasters", the "Cultural Revolution", the "gang of four". Place investigation of silk in the "People’s Daily" news reports in the particular historical period, it can resolve the relationship between the political environment and media reports, as well as silk news Framework significance. What are the characteristics of silk News framework set in "People’s Daily"? What is the historical background of the framework set? How to build a framework newspaper News of silk? This paper will explore the point.In this paper, the study logic from the following aspects:First, combing the historical backgr ound of the development of silk industry and related research. In the first part it explains the reason of topics, and on the basis of research in the previous scholars’ results to determine the whole idea of the silk news reports in the "People’s Daily". In the second part, collection and analysis of495silk news reports in "People’s Daily "from1949to1978. Statistical sample data for analysis is using the quantity of stories, genre, key, regional. In the third part, it builds the analytical framework of "People’s Daily" silk industry news report. Framework of interpretation of silk news reports from two aspects. One hand, combing the times background from the longitudinal to conclude silk reports stage characteristics. What is the difference between resolution characteristics of each stage of the media reports, and the media is in what position. The other hand, it combines the frame theory to explain the framework of silk report settings. In the fourth part, it is summarized the "People’s Daily" the silk culture news reports.