People Magazine Spread And The Construction Of The Concept Of Empirical Analysis Of Consumer Culture

Nowadays, mass media is highly developed. Consumer information and advertisement spread consumer culture to a wide audience and affect people’s lifestyles and consumer behavior. The advertisers spread their consumption concept to the audience through mass media in order to capture a larger market. As the main and direct income source of mass media, advertisers and mass media affect each other. Both them spread consumer culture in a further way.This thesis is based on the close relationship of the mass media and consumer culture, and discusses the consumption concept spread by "Southern People Weekly magazine". I choose24samples of "Southern People Weekly" and use SPSS, excel software to make content analysis and text analysis from the14dimensions of advertisements and consumer articles.The study found that People magazine showing this concept of consumption:consumer groups are mainly consisted by higher-income and middle-aged groups, focusing on spreading of material and brand consumption. It also focused on emotional consumption and rational consumption concept. It advocated extravagant consumer attitudes and open consumer concept. At last, I put forward the consumer concept that people magazine should build, which should advocate harmonious, moderate and healthy consumption concept.