Empirical Study On Communication And Construction Of Concept Of Consumer Culture On TV Taking The Financial Channel Of CCTV As An Example

Cosumer culture is related by the various human factors related to the comprehensive. Consumer culture affects human behavior, or consumer culture in the sepecific form in the field can be called consumer culture. In simple terms, consumer culture includs three basic categories: consumer products, consumer attitudes and consumption patterns. Those three dimensions, the progressive layers, and together they form consumer culture.Modern society is a society dominated by mass media, and television media plays a unique way in advocating new consumer way, leading and shaping the new concept of consumption. Through analyzing the conent and the text of the financial channel of CCTV, the paper discusses how the television media presents the concept of consumer culture. The paper is divided into four chapters: Chapter one mainly elaborates the background of the selected topic, the significance of study, innovation and deficiency of the thesis and the related research methods, defines the core concepts, presents situation of existed research. Chapter two uses content analysis method to analyze the concept of consumer culture on news program, life-service program, entertainment programme and advertisement of the financial channel of CCTV. Chapter three uses text analysis method and combines relevant theories to analyze the concept of consumer culture.Chapter four makes a summary on the fingdings of the previous section and puts forward the open proposal about the issues.