Research Of Company News In The View Of Newsnarratology

Company news has been the mainstream theme reported by the financial media, especially by some leading fresh financial newspapers such as the21st century business report.It’s like a tracking monitor with a unique preference, and continuously presented to the readers of portraits of companies active in various industry sectors.Whether the reported news is negative or positive, the financial media always claims that it respects the truth and objectivity, then the media again emphasizes it is not the commercial value but the public value that it has been aiming for.In the aspect of the study method, the paper selects a valid sample from published company news of21st Century Business Herald, which will be used to do text analysis. On the other hand, I got a lot of insider information from previous editorial board in21newspaper office. The information can reveal the production process and expound the logic of company news better.Research findings show that21st Century Business Herald prefers to negative narrative rather than positive narrative. This is manifested in two aspects, firstly, the newspaper reported more negative news than positive news. Secondly, the neutral reports of this newspaper has a strong problem consciousness. Almost all the neutral reports talk about the problems existing now or arising in future.In the aspect of citing sources, there’re nearly half of anonymous sources in all the sources. Simultaneously, most of these anonymous sources provide the most critical tip-offs and opinions. And these anonymous sources are usually called my informant or deep throat by reporters. Assuredly, the reporters refuse to public the true identity of these anonymous sources generally. But newspaper culture like this must make some reporters have a chance to fraud, and hurt the credibility of newspaper.In addition, in the aspect of citing domestic or foreign sources, the newspaper never prefer any certain type of both. However, this fairness leads to excessively strong positions of foreign sources. The result is that foreign sources crowd the space of voice of domestic sources, or domestic company, and the situation brings the newspaper office legal risk even political risk.By a careful sampling and prudent analysis, this paper is trying to clearly reveal how the companies are reported by the mass media so far, and explain the reason why they are reported like this.It will be of great benefit for us to understand the operation of the independent commercial media, and explore how to cultivate the financial media with more credibility and excellent reputation.