Research On The Impact Of The News And The Traditional Media Deal With The Rise Of Micro-blog

With the continuous development of network technology, weibosince produced, has a huge impact on journalism and communication,more in line with the limit on a word people shallow reading habits.Weibo has the characteristics of openness, personalization, liberalization,it is a grassroots discourse environment, weibo is a kind of the media,before published weibo, no gatekeepers, the public have more inclusivetransmission channel, the traditional media no monopoly on information.Weibo is fragmentation, the content of this on the one hand, to thegeneral users on weibo platform provides different opinions, thediversification of public opinion, on the other hand, due to too muchuseless information in the weibo, people put the side happen anywhereat any time to upload, make a lot of useful information.Weibo way of spread is the spread of fission, changed the previoustraditional one-to-many media dissemination form, has realized to the spread of the N+N, N in weibo, users and between users is the"attention" and "attention" to the relationship, as long as be publishedweibo followers, fans can in his weibo to receive this news.Can not only through the computer on weibo microblog can alsothrough the mobile phone and other mobile terminal, mobilecommunication and Internet network, which greatly promoted thetimeliness of weibo, users only need to be published in the scene canthrough the microblogging, upload photos and video broadcast news, inthe era of weibo, so everyone is a journalist. Many weibo users andcontent is rich, to challenge the position of traditional media.In order to cope with the challenges, traditional media seek tosurgery. Many traditional media also follow the time development trend,open the weibo, and grope for out their own a set of published weibomethod, so as to improve the image of the female media and value.Traditional media wants to in the fierce competition, also needs to strengthen its core competitiveness, compared to traditional media andweibo, has a professional team of reporters and editors and abundantfree these are lacked of weibo, the traditional media should make use ofthis advantage, do well the depth of the news interview, adhere to thesole in-depth reports, can be differentiated competition, in order to havea long tapping his short, win in the competition.