The Research On The Use Of Microblog Messages By Market-oriented Paper Media

Since microblog has been born the end of 2009,not only profoundly changed way we socialize,access to news,entertainment,and so on,but also affected the traditional media news editing and dissemination of ways.The party newspaper benefited from the support of State policy,the impact was relatively optimistic.However,metropolis daily and other market-oriented paper media,facing the challenges from the microblog,operating conditions are not optimistic.This dissertation uses Southern Metropolis Daily(2016)as an example,attempting to investigate the use of microblogging news,and studying its complex relationship with microblog messages from the perspective of news production theory and practice.Through this research,the writer found that: After a series of revisions and transformations,the Metropolis Daily not only used microblogging news in news reports,but other non-news editions also adopted it,even with fixed microblog sections;For the news report,more use of microblog messages in the field of entertainment news and social news,the number and proportion of star's microblog messages are very strong;China is in a period of transition,with prominent social conflicts.The public is very dissatisfied with the widening gap between rich and poor,unfair and inequitable,and seeks to export on microblog,which also raises the daily work of governments at all levels;The microblog users explosive news means that the metropolis daily with professional aura have to focus their attention on ordinary microblog users to show their responsibilities and supervision.