From The Vision About Geography Of Media To Research The Influence Of Regional Culture On Jingdezhen Media And Its Development

Chinese culture is extensive and profound,each region has different regional culture.Such as Zhuang culture in Guangxi,Shandong culture in Shandong,,Pa-Shu culture in Sichuan and Chongqing,etc..Different regional cultures have different effects on local media,and the impact and significance of the media is far-reaching.The media can survive in the soil of different cultures,absorb nutrients,built their own unique media cultural ecology.If we can study the relationship between culture and the media,we can provide some valuable reference for the development of media from the perspective of media geography.With the development of mass media,the regional cultural characteristics are more and more obvious in the media.It is important to explicit the relationship between media and regional culture,the role of regional culture in the development of media.And the media behind the success of the regional culture can not be ignored.Regional culture not only affects the style of the media,but also as an effective means to attract the audience.The influence of the unique regional culture on the media is enormous,As to the world The regional culture of Jingdezhen,is the unique culture,the influence of the local media will undoubtedly be able to play a special role.But in the face of such an advantage of the local media,why they develop so slow? The reason behind it is worth exploring and studying.This paper will use the method of literature research,case study,and content analysis method,Select the typical model for depth analysis to explore the local culture to the development of local media and its characteristics.This paper focuses on the influence of regional culture on Jingdezhen media and its development.It also analyzes the current situation and existing problems of Jingdezhen media under the influence of regional culture.It is found that there are some problems in the process of promoting the development of Jingdezhen media:First,the regional culture of self sealing,exclusion of other regional culture.Second,media complacent,lack of innovation.Third,the quality of the media practitioners is not good enough,the overall level in the media is declining.Fourth,serious homogenization of the mainstream media,blindly follow the trend of the market.Only by solving these problems,we can do better to exert the effect of regional culture,to make Jindezhen Media develop better and faster.In order to solve the above problems,the paper puts forward four countermeasures to improve it:First,absorb the essence,to its dregs.Second,clear positioning,distinctive style,to construct a new connotation of regional culture.Third,to cultivate the innovative talents who are familiar with the "porcelain culture",and to build up a contingent of high-quality media practitioners.Fourth,highlighting the "porcelain culture" characteristics of the advantages,to build their own cultural brand of media.This article is only the analysis of this place in Jingdezhen.Although this study is not mature,and there is not much research work can learn from,in order to see small clue,to promote the interaction between culture and news media,and to provide unlimited possibilities for the development of news media.This paper is just to attract more scholars to participate in this study,to improve the scientific and rigorous theory to promote the development of journalism.