The Research Of Urban Management’s Media Image-to Xinhuanet And Xin’an Evening News As An Example

The purpose of this paper is to research on urban management of the medium image, in the study, the paper adopts questionnaire survey, urban management interview and the methods of text analysis, through the quantitative statistical combined with text analysis, media image on carding and interpretation of the urban management. After statistics found that the social public to the urban management’s impression comes from media reports, the media reports of the medium of urban management’s image greatly affects the public’s image of urban reality perception.To this, this study selected the Xin’an evening news "reported and Xinhuanet’s urban management as the research object, respectively, for its2012urban management reports on the thorough analysis, through statistical analysis, the Xin’an evening news with Xinhuanet not only in the type of the urban management’s media image, has the difference, distribution also has the very big difference. urban management’s in Xin’an evening news "report, the shape of the most" dedicated worker "image, secondly, respectively, the blazers for law enforcement, illegal law enforcement and weak helpless. And Xinhuanet’s coverage of urban management, shaping the image of the most is "new law enforcers", second violation of civil servants, misread group respectively and law enforcement to workers.Research found that "with the Xin’an evening news,Xinhuanet reported in urban management, the way of orientation, reports, reports of the view and the reappearing theme is obviously different from the reported, its formation is due to the media attribute, media, audience demand,differences in media properties, it is these differences caused the two media medium of urban management’s image is not the same.Because urban management of the media image effects by the above factors, caused the social public understanding of urban management also each are not identical, therefore, in shaping the urban image media, by reducing use emotionally strong language symbols, make writing language more objective, set up reasonable by interaction mechanism; Desalination tag effect, reasonable moderate use of the strategy; In the frame frame should incline to balance multiple perspectives, should be accurate objective on the narrative framework. To form accurate, objective and comprehensive media image.