| Since 1978,China began to implement the policy of reform and opening up,urbanization speeds accelerated,and the increasingly fierce competition between urbanization has put forward higher requirements for the construction and communication of urban image.The city image is one of the subsystems that forms the national image,a brilliant and healthy city image,can produce strong cohesiveness within the city,promoting circulation and interaction between various elements within the city;in turn,the city image also acts on enhancing urban competitiveness.It is important to attract foreign capital and even policy support.Shenzhen as the first "Special Economic Zone" founded in the world’s socialist countries,is the strategic fulcrum and "trial field" of reform and opening up,and its urban development has been attached to the outside world.The news media is an important channel for the public understands and recognizes a city development.As a large comprehensive newspaper in Shenzhen,Shenzhen evening news is of great significance to the presentation and dissemination of Shenzhen’s urban image.This paper studies the urban image of Shenzhen built by Shenzhen evening news in the five years from 2016 to 2020.Using the method of combining content analysis and text analysis,it is found that Shenzhen evening news has built a prosperous,advanced,open and ecological urban image as a whole.Combined with the specific text,this paper believes that in the process of building the city image,Shenzhen evening news has exposed the disadvantages of too representation of Shenzhen cultural image and insufficient interaction between new and old media.Based on this,it also puts forward that Shenzhen evening news should strengthen the excavation of Shenzhen local culture and show the real but not superficial local customs of Shenzhen;Listen to the true expression from the masses;Suggestions such as investing more energy in the field of new media. |
